The Legend of Chiang Rai, and the Hotelier Who Gives It Soul
Out Travel Thailand proudly congratulates Eric Hallin, General Manager of The Legend Boutique River Resort & Spa, on being named a 2025 Membre d’Honneur by SKÅL International, the world’s leading network of tourism professionals.
This lifetime honor is reserved for exceptional leaders whose careers exemplify SKÅL’s motto, “Doing Business with Friends”. It’s a philosophy that Eric has lived by throughout decades in hospitality and one that defines both The Legend and Out Travel Thailand.
The Legend Boutique River Resort & Spa, on the banks of the Mae Kok River in Northern Thailand, offers more than lantern-lit gardens and private pools gazing over misty hills. What keeps travelers returning is the warmth of its people, led by Eric himself. Greeting guests by name, chatting at breakfast in Sala Rim Nam, and ensuring no one feels like “just a customer,” he has built a riverside retreat where belonging matters most.
When severe flooding struck in 2024, Eric transformed adversity into opportunity. Under his leadership, The Legend underwent a full refurbishment—refreshing rooms, restoring gardens, and fine-tuning the details that make a boutique resort memorable. Today, the property stands renewed, resilient, and even more welcoming.
Eric embodies the spirit of true hospitality his recognition as a Membre d’Honneur by SKÅL International celebrates not only his leadership but also his lifelong commitment to treating guests as friends. That’s exactly the spirit we share at Out Travel Thailand.
Chiang Rai dazzles with its White Temple, Blue Temple, and Black House, yet many visitors linger at The Legend itself. Whether unwinding in the spa or dining under lanterns, guests discover that Eric’s hospitality makes staying put as rewarding as exploring.
For those who know him, The Legend is more than a resort, it’s proof that the best hotels aren’t defined by walls and gardens, but by the people who make them feel alive. With SKÅL International’s Membre d’Honneur distinction, Eric Hallin’s legacy as a legend of hospitality is now recognized worldwide.
